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Nathan James



CEO of Fitness Cartel Health Clubs

Nathan was one of the Owners of World Gym Australia, owner operator of Genesis Fitness Clubs and Australian Sports Nutrition stores. Nathan has also owned and assisted in over 30 Fitness related businesses plus many other ventures, with countless Fitness Clubs profiting over 1 million P.A.

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Nathan James,
CEO Fitness Cartel Australia and New Zealand 
Nathan James is the “Serial Entrepreneur”. Founder of Australia’s fastest growing full-service Fitness Club, Fitness Cartel. With his newest venture, Merse Wellness. A boutique recovery and wellness Centre, Nathan is also the previous owner World Gym Australia, Genesis Fitness Clubs and multiple Australia Sports Nutrition stores.
Nathan started his career in membership sales at the Genesis Fitness brand. Where he still holds all the records for sales and performance profits. Now with + 40 successful “big box” openings under his belt, he is firmly focused on the growth of Fitness Cartel Health Clubs.  With a company goal of 60 Clubs open by November 2029.
He considers the most rewarding part of his career to be growth and development of his Support Office Team Members. Coaching his team to be the best version of themselves and building business partnerships with like-minded people. All whilst creating financial freedom and great friendships along the way.
The Key to the Team and the Company’s exponential growth, is the unparalleled training and development. From Sprouting Billionaires, Culture doctors, sales experts, strategy wizards, and mindset coaches – all pulled in to create one hell of an experience for the team. Propelling their development and creating future millionaires!
His company vision is 20 million visits annually in 2029 - which is in direct correlation to the 60 Club target. The true WHY of “Inspiring a healthier you”. Reaching the greater community of Australia and beyond!

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